Acquiring New Clients For a Law Firm
- Google Ads
- Meta Ads
- Lead Generation
Elevating a London Law Firm’s Online Presence
A L Law Associates
A L Law is a boutique law firm based in Harrow, known for providing expert legal advice both nationally and internationally. They specialise in Family Law, including divorce, separation, and children law, as well as Wills, Trusts, and Probate.
Goal
The law firm sought to enhance its online presence and attract high-value leads through a targeted PPC Ads campaign. Utilising Google Ads and Meta Ads, the objective was to drive qualified client enquiries and solidify the firm’s reputation.
Approach
We began with a detailed analysis of the firm’s market position and client demographics, followed by consultations and additional market research. Strategic keywords and refined audience segments were identified to maximise the campaign’s impact. We crafted compelling ad copy that highlighted the firm’s unique strengths and successes, adhering to legal advertising guidelines. Throughout the campaign, we continuously monitored key performance metrics, adjusting bidding strategies and ad placements to optimize ROI and budget efficiency. Transparency and collaboration were key, with weekly performance reviews guiding our agile, data-driven approach.
Results
The campaign delivered impressive results: increased website traffic, heightened visibility in targeted local search results, and a significant rise in qualified client enquiries. By leveraging targeted PPC ads, the law firm not only boosted its online presence but also achieved sustainable growth in a competitive market.
1. User sees Ad
2. User clicks CTA
3. User submits details and answers filter questions
4. User is directed to website and their details are passed on to the firm if qualified
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