How to Create a Memorable Brand Identity in 2025
TL;DR: Purpose: Define your brand’s mission, vision, and values. Why does it exist? Target Audience: Know them deeply-demographics, psychographics, and behaviours. Differentiation: Find your unique selling proposition (USP). How do you stand out? Visual Identity: Design a consistent logo, colour palette, typography, and imagery. Brand Personality: Create a relatable tone of voice and brand […]
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