There’s something not quite right about that LinkedIn post you just scrolled past. The profile picture looks polished, perhaps too polished. The writing sounds professional, yet strangely hollow. The engagement seems impressive, but somehow manufactured. That creeping sensation you’re experiencing? You’ve just wandered into the uncanny valley. The Eerie Space Between Human and Machine The […]
AI: Entering the Uncanny Valley Read More »
The rise of artificial intelligence (AI) and automation has sparked plenty of debate. While some see it as an exciting leap forward, others worry about the potential for job losses. It’s a valid concern—after all, disruptive technology has always shaken things up. But history shows us that these shifts often bring opportunities alongside challenges. Take
AI Agents and Automation: The Future of Scaling Businesses Read More »
TL;DR To lead in 2025’s digital marketing race, fuse AI’s efficiency (chatbots, GEO, LLM-first content) with human-centric creativity (UGC, immersive storytelling). Prioritise privacy-first trust-building, dominate visual/voice search, and harness CTV + short-form video for snackable shoppable moments. Stay agile—automate ROAS-driven budgets while letting social listening spark real-time campaigns. Winners will balance algorithmic precision with experiences
2025’s Digital Marketing Trends Read More »
When it comes to building a profitable business, the debate often centres around two key questions: Should you focus on delivering the highest quality product or service? Or should you prioritise making it marketable and accessible? Recently I watched a video by Hiten Shah which offered valuable insights that challenge conventional thinking and highlight the
Rocket Case Study: How Marketing Beats Quality Read More »
Is the Internet Truly “Dead”? Have you ever scrolled through your social media feed and wondered if anyone here is even real? If so, you’re not alone. This eerie feeling is at the heart of the “Dead Internet Theory,” a concept that’s been floating around forums like 4chan since 2021. While it started as a fringe idea,
The “Dead Internet Theory”: A Creeping Reality Read More »
The growing movement to ban TikTok in the United States is more than a matter of national security; it’s a reflection of shifting societal priorities in the digital age. From data privacy to mental health and ethical considerations, the platform’s potential ban could have profound implications for how we interact with technology. Here’s a deep
From TikTok to Accountability: How Global Bans Are Reshaping Social Media Read More »
In the bustling world of social media, where new accounts are created every second, some grow rapidly while others languish in obscurity. One significant factor behind this phenomenon is the concept of social proof – a psychological principle that plays a powerful role in human decision-making. But what is social proof, how does it impact
Social Proof: Why Small Accounts Struggle to Grow Read More »
