Marketing

A laptop on a wooden table shows an AI chat interface, featuring the DeepSeek chatbot in action.

Google vs AI Search: Is Traditional Search at Risk Yet?

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TL;DR: Google processes over 5 trillion searches annually, but AI search tools like ChatGPT and Perplexity are rapidly gaining traction. While AI platforms are improving in areas like product research and in-depth analysis, they still struggle with accuracy, often fabricating sources. Google’s dominance in search remains, but the rise of AI introduces new opportunities and […]

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Best Social Media Platforms for Business: Where Should You Be in 2025?

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TL;DR Choosing the right social media platforms for your business in 2025 depends on your goals, audience, and industry. Facebook & Instagram are great for community building and paid ads, LinkedIn is ideal for B2B marketing, TikTok excels in viral content, and YouTube dominates video marketing. E-commerce brands thrive on Instagram, Pinterest, and TikTok, while

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2025’s Digital Marketing Trends

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TL;DR To lead in 2025’s digital marketing race, fuse AI’s efficiency (chatbots, GEO, LLM-first content) with human-centric creativity (UGC, immersive storytelling). Prioritise privacy-first trust-building, dominate visual/voice search, and harness CTV + short-form video for snackable shoppable moments. Stay agile—automate ROAS-driven budgets while letting social listening spark real-time campaigns. Winners will balance algorithmic precision with experiences

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Rocket Case Study: How Marketing Beats Quality

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When it comes to building a profitable business, the debate often centres around two key questions: Should you focus on delivering the highest quality product or service? Or should you prioritise making it marketable and accessible? Recently I watched a video by Hiten Shah which offered valuable insights that challenge conventional thinking and highlight the

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