Table of Contents Add a header to begin generating the table of contents A question I’ve been seeing floating around a lot recently isn’t “How do I rank higher?” but rather “Is SEO even worth investing in anymore?” It’s a fair question, given how dramatically the search landscape has shifted over the past year. Between […]
SEO in 2025: What’s Changed and What Still Works (For Now) Read More »
Table of Contents Add a header to begin generating the table of contents In the ever-evolving landscape of digital marketing, AI-powered PPC has emerged as a game-changer for advertisers seeking to maximise their return on investment. As someone who’s witnessed the transformation of paid advertising over the past decade, I can confidently say that we’re living in the most exciting era
Maximising ROI with AI-Driven Paid Ads: Essential Tools & Strategies Read More »
There’s something not quite right about that LinkedIn post you just scrolled past. The profile picture looks polished, perhaps too polished. The writing sounds professional, yet strangely hollow. The engagement seems impressive, but somehow manufactured. That creeping sensation you’re experiencing? You’ve just wandered into the uncanny valley. The Eerie Space Between Human and Machine The
AI: Entering the Uncanny Valley Read More »
TL;DR: Google processes over 5 trillion searches annually, but AI search tools like ChatGPT and Perplexity are rapidly gaining traction. While AI platforms are improving in areas like product research and in-depth analysis, they still struggle with accuracy, often fabricating sources. Google’s dominance in search remains, but the rise of AI introduces new opportunities and
Google vs AI Search: Is Traditional Search at Risk Yet? Read More »
TL;DR 🌟 GEO is the next evolution of SEO, optimising content for AI-generated search results. 🔍 Focus on clarity, structure, and authoritative information to rank in AI-generated answers. 📈 Use structured data, FAQs, and conversational keywords to improve visibility. 🚀 GEO won’t replace SEO but adds another layer of optimisation for AI-driven search engines. The
Generative Engine Optimisation (GEO) vs. SEO: How to Thrive in the Age of AI Search Read More »
The rise of artificial intelligence (AI) and automation has sparked plenty of debate. While some see it as an exciting leap forward, others worry about the potential for job losses. It’s a valid concern—after all, disruptive technology has always shaken things up. But history shows us that these shifts often bring opportunities alongside challenges. Take
AI Agents and Automation: The Future of Scaling Businesses Read More »
Is the Internet Truly “Dead”? Have you ever scrolled through your social media feed and wondered if anyone here is even real? If so, you’re not alone. This eerie feeling is at the heart of the “Dead Internet Theory,” a concept that’s been floating around forums like 4chan since 2021. While it started as a fringe idea,
The “Dead Internet Theory”: A Creeping Reality Read More »
