Table of Contents Add a header to begin generating the table of contents A question I’ve been seeing floating around a lot recently isn’t “How do I rank higher?” but rather “Is SEO even worth investing in anymore?” It’s a fair question, given how dramatically the search landscape has shifted over the past year. Between […]
SEO in 2025: What’s Changed and What Still Works (For Now) Read More »
Table of Contents Add a header to begin generating the table of contents The digital marketing landscape has undergone a seismic shift in the past few years, and nowhere is this more evident than in the realm of search engine optimisation. As we navigate through 2025, the rules of SEO continue to evolve at breakneck
SEO Trends 2025: 7 Game-Changing Strategies for Digital Success Read More »
TL;DR: Google processes over 5 trillion searches annually, but AI search tools like ChatGPT and Perplexity are rapidly gaining traction. While AI platforms are improving in areas like product research and in-depth analysis, they still struggle with accuracy, often fabricating sources. Google’s dominance in search remains, but the rise of AI introduces new opportunities and
Google vs AI Search: Is Traditional Search at Risk Yet? Read More »
TL;DR 🌟 GEO is the next evolution of SEO, optimising content for AI-generated search results. 🔍 Focus on clarity, structure, and authoritative information to rank in AI-generated answers. 📈 Use structured data, FAQs, and conversational keywords to improve visibility. 🚀 GEO won’t replace SEO but adds another layer of optimisation for AI-driven search engines. The
Generative Engine Optimisation (GEO) vs. SEO: How to Thrive in the Age of AI Search Read More »
